Customer Relationship Management

Most businesses only require simple tools to manage their customer and supplier information and monitor their interactions. Activ’s customer relationship management tool provides an easy-to-use database that enables you to store information and access it easily and quickly:

• Contact details
• Phone, meetings and e-mail records
• Customer & supplier related documents
• Customer Feedback Surveys
• Supplier performance assessments and audits
• Customer complaints
• Supplier non-conformances

All of these features, which are the most common reasons why companies invest in expensive CRM systems, are available in Activ at a fraction of the cost and enable you to:

• Never miss a deadline on a customer request or contact
• Provide a personalised service to your customers
• Focus your marketing efforts on appropriate types of customers
• Ensure that all employees deliver effective and informed responses to customers
• Ensure that supplier documents needed to meet your customers’ requirements are valid and up to date